Just opened Prime Video on my TV and saw the notification that there will now be ads in shows unless I pay more. Decided to close the app again without hesitating for even a fraction of a second. There is too much content easily accessible to waste time on ads or pay Amazon‘s ransom.

Partial view of a TV screen on a media sideboard with a few other things visible. On screen the interface of Amazon Prime Video is showing an overlay atop of various content thumbnails. The overlay informs the viewer that Amazon Prime shows will now have ads unless more money is paid per month.
Alex Hoffmann @mangochutney