He argues that the Touchpad seems to be the most compelling iPad competitor so far, but HP will have to wage an uphill battle:
I think the problem facing HP is summed up in the sub-head on this promotional page:
The ultimate in entertainment with Beats Audio and Adobe Flash.
That’s not a compelling answer to “Why should I buy this instead of an iPad?” I mean, who has even heard of “Beats Audio”?
I agree that the TouchPad will have to prove itself; a task not easily accomplished in a market dominated by the iPad. I don’t agree however with the assumption that the TouchPad has no differentiating features that would answer the above question.
Just like Apple had to tell consumers why the iPod/iPhone/iPad will make their lives easier, HP is going to have to educate consumers about what the TouchPad does and what it does that the iPad does not do. A consumer-centric feature like improved audio characteristics sound like a good argument to me, at the very least to grab people’s attention.
A well-made series of commercials — let’s call it Apple-y — focusing on what the TouchPad can do for the potential buyer would be a good start.